The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
The Pharaoh's Lost Cat
Agency: AMV BBDO / London
Client: Mars Pet - Sheba
Category: Storytelling
Points: 45.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Use of Humor
Points: 22.50
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
Child Wedding Cards
Agency: IMPACT BBDO / Dubai + Shiny Toy Guns / Karachi + Karma Kollective / Karachi
Client: UN Women
Category: Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Points: 21.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 10.50
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Packaging / Specialty / Limited Edition
Points: 10.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 10.50
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Creative Use of Data
Points: 9.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Social Media for Good
Points: 9.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Cultural Driver for Good
Points: 9.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Innovation / New Ideas in Creative Use of Data
Points: 9.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Use of Technology
Points: 9.00
Great In-Game Wedding
Agency: 22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India
Category: Events / Virtual & Hybrid
Points: 9.00
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Craft / Illustration
Points: 4.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 4.50
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance
Category: Experiential & Immersive
Points: 4.50
Food Deserves Pepsi
Agency: BBDO / New York + PepsiCo + The Acceleration
Client: Pepsi
Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Points: 4.50
Death of a Salesman
Agency: BBDO / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken
Category: Long Form Video / Single
Points: 3.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Experiential & Immersive for Good
Points: 3.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Innovation / New Ideas in Campaign Design
Points: 3.00
The Bound Books Project
Agency: BBDO Nordics / Stockholm + Dawit Isaak Library / Malmö + Malmö stad / Malmö
Client: Malmö stad
Category: Craft / Printing & Paper Craft
Points: 3.00
Cheetos Pants
Agency: IMPACT BBDO / Dubai + BBDO / New York + Omnicom Studios / New York
Client: Cheetos
Category: Promotional / Physical Items
Points: 3.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Innovation in AI
Points: 3.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: AI Craft / Storytelling
Points: 3.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Innovation / New Ideas in Technology
Points: 3.00
The Untaught History Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper
Category: Innovation / New Ideas in Print & Promotional
Points: 3.00
The Untaught History Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper
Category: Print & Promotional for Good
Points: 3.00
Unloved
Agency: Romance / Paris + Intermarché / Paris + DIVINE / Paris + Wizz@Quad / Clichy
Client: Intermarché
Category: Brand Voice
Points: 3.00
Unloved
Agency: Romance / Paris + Wizz@Quad / Clichy + Intermarché / Paris + DIVINE / Paris
Client: Intermarché
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Unloved
Agency: Romance / Paris + Wizz@Quad / Clichy + Intermarché / Paris + DIVINE / Paris
Client: Intermarché
Category: Cinema Advertising
Points: 3.00
The Untaught History Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper
Category: Cultural Driver for Good
Points: 3.00
The Bound Books Project
Agency: BBDO Nordics / Stockholm + Malmö stad / Malmö
Client: Malmö stad
Category: Cultural Driver for Good
Points: 3.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo + Surreal Hotel Arts / Sao Paulo
Client: Mars
Category: Direct Marketing for Good
Points: 3.00
Smile 20
Agency: BBDO / Chicago + 456 Studios / Chicago + The Shipyard / Columbus + 360PR / Boston
Client: Goody's Pain Powder
Category: Brand Installations / Real-time Responsive / Generative
Points: 3.00
Stranger King
Agency: AlmapBBDO / Sao Paulo + Cabaret / Sao Paulo
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Great In-Game Wedding
Agency: 22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India
Category: Use of Gaming as a Tool
Points: 3.00
Smile 20
Agency: BBDO / Chicago + 456 Studios / Chicago + The Shipyard / Columbus + 360PR / Boston
Client: Goody's Pain Powder
Category: Experiential / Immersive / Events
Points: 3.00
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company
Category: Craft / Use of Technology - AI
Points: 3.00
Cheetos Pants
Agency: IMPACT BBDO / Dubai + BBDO / New York + Omnicom Studios / New York
Client: Cheetos
Category: Physical Items
Points: 3.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Brand-Side / External Agency Collaboration
Points: 1.50
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Influencer Marketing / Use of Celebrity
Points: 1.50
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Narrative / Character-Led
Points: 1.50
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance
Category: Use of Gaming as a Tool
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Short Form Video / Single
Points: 1.50
Client:
Mars Pet - Sheba
Title:
The Pharaoh's Lost Cat
Category:
Storytelling
Award:
2026 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Instacart
Title:
For Papa!
Category:
Use of Humor
Award:
2026 Film & Video Gold Pencil
Points:
22.50
Client:
Mars
Title:
Pedigree Caramelo
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
UN Women
Title:
Child Wedding Cards
Category:
Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Award:
2026 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Packaging / Specialty / Limited Edition
Award:
2026 Design & Branding Silver Pencil
Points:
10.50
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Silver Pencil
Points:
10.50
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Bronze Pencil
Points:
9.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Use of Technology
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Events / Virtual & Hybrid
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Craft / Illustration
Award:
2026 Design & Branding Bronze Pencil
Points:
4.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
4.50
Client:
The General Insurance
Title:
Road Test Royale
Category:
Experiential & Immersive
Award:
2026 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Pepsi
Title:
Food Deserves Pepsi
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
4.50
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken
Title:
Death of a Salesman
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Innovation / New Ideas in Campaign Design
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Malmö stad
Title:
The Bound Books Project
Category:
Craft / Printing & Paper Craft
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Cheetos
Title:
Cheetos Pants
Category:
Promotional / Physical Items
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Innovation in AI
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
AI Craft / Storytelling
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Innovation / New Ideas in Technology
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
AnNahar Newspaper
Title:
The Untaught History Edition
Category:
Innovation / New Ideas in Print & Promotional
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
AnNahar Newspaper
Title:
The Untaught History Edition
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Intermarché
Title:
Unloved
Category:
Brand Voice
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Intermarché
Title:
Unloved
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Intermarché
Title:
Unloved
Category:
Cinema Advertising
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
AnNahar Newspaper
Title:
The Untaught History Edition
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Malmö stad
Title:
The Bound Books Project
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Goody's Pain Powder
Title:
Smile 20
Category:
Brand Installations / Real-time Responsive / Generative
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
Stranger King
Category:
Non-traditional & Guerrilla Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Use of Gaming as a Tool
Award:
2026 Gaming Merit Award
Points:
3.00
Client:
Goody's Pain Powder
Title:
Smile 20
Category:
Experiential / Immersive / Events
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Craft / Use of Technology - AI
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Cheetos
Title:
Cheetos Pants
Category:
Physical Items
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Integrated / Omnichannel Merit Award
Points:
1.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Merit Award
Points:
1.50
Client:
Instacart
Title:
For Papa!
Category:
Brand-Side / External Agency Collaboration
Award:
2026 Brand-Side / In-House Merit Award
Points:
1.50
Client:
Netflix
Title:
The Self Lawsuit
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Merit Award
Points:
1.50
Client:
Netflix
Title:
The Self Lawsuit
Category:
Narrative / Character-Led
Award:
2026 Creator Content Merit Award
Points:
1.50
Client:
The General Insurance
Title:
Road Test Royale
Category:
Use of Gaming as a Tool
Award:
2026 Gaming Merit Award
Points:
1.50